But how is Multivariate different..REALLY !
Responsible for performance based optimizations that leads to the development of process, media, web, and reporting strategies of non traditional business metrics and key insights back to senior management. Defined program strategy, vision, and infrastructure requirements that internally integrates these business objectives into data driven decision support. Multiple assignments within the Financial Services / Banking Credit Risk / Consumer Retail / TV Advertising / DTC Pharmaceutical Industries that used my experience synthesizing disparate data and multivariate techniques to uncover leveragable opportunities while focused on profitable marketing summarized with analytical dashboards and visualizations.
Previous Clients: ditech.com (multi-channel media and call center optimization, risk based vintage reporting that highted waterfall effects of new acquisition by product line), TransUnion-Peoples Bank-Fleet-Mellon-Chevy Chase (risk based market size and new customer acquisition models), Citigroup (transactional information products), Bear Stearns (RMBS pricing models), MRM (Sprint TV ad optimization, Neupogen promotional/educational marketing), TribalMetrix (Humira.com branding and promotion, ING website analytics), mktg (event marketing optimization and new site rationalization), Cushman & Wakefield (Accounting Dashboards).
Online Toolkit – Google Analytics – GATC (ga.js) - Adwords - Keyword Tool – New Tracking API’s
Statistical Toolkit - SAS 9.2, EMiner 5.3, ODS, WEB Report Studio, Proc SQL with ODBC, COGNOS 7
Personal Toolkit - Disruptive Thought leadership about leveraging business analytics, predictive statistical models, customer segmentation CRM, marketing break-even analysis , PRIZM and Nielsen television media buys using transactional behavior with waterfall analysis and vintage reporting focused on maximizing ROI on new sales.
In this highly competitive environment I need to point out some differences that are really critical. I am focused on timestamped transactions from both WEBLOGS and OFFLINE Master files. For a Mortgage Originators' inbound call center where TV ADS and WEB paid and natural keywords drive all activity while under dramatic media budget cuts. For a Pharmaceutical companys' unbranded website gathering pre-qualified emails from patients, separating caregivers and professionals. For an entertainment star online retailing of songs, ring tones, perfume, and accessories. For a Liquor distributor holding 1,000 tasting events a week, where site profiles impact ROI. For RMBS Bond dealer that is quantitatively warehousing and pricing new deals using a bottoms up loan level methodology. For a 24 hour store selling shelf space based upon POS sales. For a website developer that confuses visitors with a bad landing page. For a CPC site that is losing money with huge Bounce Back Rates.
Common among these efforts is dynamic streaming data that is mapped with other disparate informations sources, then transformed, modeled, and dashboarded into ACTIONABLE Business Intelligence.
Yes, I use a BIG toolkit of everything expected but I am not selling SAS, SQL, COGNOS, ORACLE expertise per diem, but providing multivariate solutions based upon your data which are generally NOT apparent to you.
Waterfall analysis identifies the fall off turning initial transactions into sales. Who cares how many impressions lead to how many visitors, when its the email address or paid download that counts. Vintage analysis takes snap shot online reports and JOINS them into your companies master files which expects future sales and ties ALL activity of that customer together for a TRUE 360 View.
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